Brymo’s 2022 “Order” Concert Was A Sweet-Sour Experience | READ
A repeated pattern of lateness by the sonic artist dug a noticeable hole in the heart of the event, which was arguably his biggest headline concert to date.
It was another blessed first of October, and if you are familiar with one of the finest musicians in Africa and beyond, Brymo, it is paramount to know that his concerts are usually held on that day; Nigeria’s independence day.
Previously tagged “organized chaos,” Brymo decided to go with a new name for the concert this year, which he called “Order,” a beautiful and clever pick that creates a balance between “chaos” and “peace.” The Brymo brand has witnessed rapid growth over the years, and 2022 was no exception. Many non-believers converted to the “sigma” family this year. Also, Brymo had more shows this year, taking his ministration to his cult-following in places like Abeokuta, Ibadan, Abuja, and the United Kingdom.
The concert was held at Landmark Beach on Saturday, October 1st, 2022. It is an annual musical concert that sees the alternative king thrill his fans with soul-stirring performances of his very rich catalog, but as beautiful as it was, it left some bitter tastes in the mouths of many fans. Here is a review of the event, highlighting the best and worst moments.
Branding and Partnership
The event saw the result and essence of proper branding as well as partnering with major brands. Previous headline concerts by Brymo have largely been self-organized, but October 1st 2022 was an exception. Having more people on board must have influenced the decision to have a bigger stage with adequate lighting, visual display etc. PR, advertising, brand promotion, and related components before and during the event were obviously doubled as well.
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